At US Rods And Reels Store (“we,” “us,” or “our”), we value your trust as seriously as we value the quality of our fishing gear. This Privacy Policy explains how we collect, use, protect, and disclose your personal information when you visit usrodsandreels.com (the “Site”) or make purchases from our store.

1. Information We Collect

We collect information to provide better services to all our anglers:

  • Personal Information: Name, email address, shipping/billing address, phone number, and payment information when you make a purchase.
  • Transaction Information: Details about products you purchase, shipping methods, and order history.
  • Technical Information: IP address, browser type, operating system, referring URLs, and device information.
  • Usage Data: Pages visited, time spent on site, clickstream data, and other navigation information.
  • Communication Data: Records of your communications with our customer service team.

2. How We Use Your Information

Like selecting the perfect rod for specific fishing conditions, we use your data with precision and purpose:

  • Process and fulfill your orders for premium fishing equipment
  • Provide customer support and respond to inquiries
  • Improve our website, products, and services
  • Prevent fraud and enhance security (using AVS and 3D Secure authentication)
  • Send transactional emails (order confirmations, shipping notifications)
  • With your consent, send marketing communications about new products or promotions
  • Comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We treat your information with the same care we’d expect for our own tournament gear:

  • Service Providers: We share information with trusted partners who assist with payment processing (like PayPal and credit card processors), shipping, marketing, and website operations.
  • Legal Compliance: We may disclose information when required by law or to protect our rights and safety.
  • Business Transfers: In case of merger, acquisition, or sale of assets, customer information may be transferred.
  • Aggregated Data: We may share non-personally identifiable information for analytics or marketing purposes.

We never sell your personal information to third parties.

4. Data Storage and Security

We protect your data with the same 256-bit SSL encryption standard we use for secure payments:

  • All payment information is processed through PCI-DSS compliant systems
  • We implement industry-standard security measures including firewalls and encryption
  • Regular security audits and monitoring to prevent unauthorized access
  • Data is stored on secure servers with limited access
  • We retain personal information only as long as necessary for business or legal purposes

5. Your Rights and Choices

You have control over your personal information, just like you have control over your fishing gear:

  • Access: Request a copy of your personal data we hold
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data, subject to legal requirements
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Restriction: Request limitation on how we use your data
  • Portability: Request transfer of your data to another service

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience:

  • Essential Cookies: Necessary for site functionality and secure checkout
  • Performance Cookies: Help us understand how visitors use our site
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used to show relevant ads (with your consent)

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers worldwide (excluding certain Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy as our business evolves. The “Last Updated” date at the top indicates when changes were made. We encourage you to review this policy periodically.

10. Contact Us

For questions about this Privacy Policy or your personal data:

US Rods And Reels Store
4700 10th Street Northeast
Washington, US 20017
Email: [email protected]